GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January-June 2026 tracking in-store performance, Muddy experienced significant growth momentum across online retail channels, with Amazon commanding 75.9% of revenue share while pricing increased substantially—average prices rose 46% over the period and nearly 25% in the most recent month alone. The brand's average product price of $50.04 reflects strong pricing power, with premium offerings like the Muddy Maxim 2-Man Ladderstand reaching $223.09 on Amazon. Revenue growth accelerated dramatically with a 20.4% increase since the beginning of the tracked period and 10.5% growth in the final month, signaling robust consumer demand. Distribution expanded effectively across multiple major retailers including Menards, Lowe's, and Home Depot, positioning Muddy for sustained market penetration in the hunting and outdoor lifestyle segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Muddy on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Muddy.
BY REVENUE
Muddy sells 90% online and 10% offline. Online runs through 3 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 51K ratings on 4 channels, Muddy averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.21
Price
$45K
Revenue
$69.99
Price
$42K
Revenue
$58.73
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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