GRIPS CUSTOMERS & RESEARCH PARTNERS
Muddy, owned by GSM Outdoors, a privately held company controlled by Platinum Equity Advisors, demonstrated exceptional in-store revenue growth of 446.7% since the start of 2026 according to Grips Intelligence data covering January through August. Amazon dominates the brand's channel mix with a commanding 64.0% revenue share, followed by Lowe's at 22.3%, with average product pricing at $67.87 across tracked channels. Price performance has been particularly strong, with average prices increasing 65.8% over the period, reaching $91.18 in the most recent month tracked. Top-performing products span categories including ladder tree stands, ground blind platforms, and cellular trail cameras, with individual SKUs commanding price points ranging from $58.90 to $681.99.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 470% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Muddy on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Muddy.
BY REVENUE
Muddy sells 90% online and 10% offline. Online runs through 3 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 30K ratings on 4 channels, Muddy averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$343.99
Price
$59K
Revenue
$232.31
Price
$46K
Revenue
$58.59
Price
$34K
Revenue
$380.99
Price
$31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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