GRIPS CUSTOMERS & RESEARCH PARTNERS
Charbroil, a subsidiary of privately-held W. C. Bradley Co., shows heavy dependence on in-store retail channels with Lowe's commanding 62.5% of revenue share and Menards contributing 32.3% during the first eight months of 2026, according to Grips Intelligence data. The brand experienced significant headwinds during the June-August period, with revenue declining 39.1% month-over-month and 55.6% overall since the beginning of the tracking period. Average product pricing has softened considerably, dropping from the $99.88 YTD average to $93.07 by late summer, representing an 11.8% decline since January. Amazon remains a minor channel at just 4.4% of revenue, underscoring the brand's reliance on traditional home improvement retailers for volume and market presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 55% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Charbroil on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Charbroil.
BY REVENUE
Charbroil sells 14% online and 86% offline. Online runs through 2 channels; offline through 2.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 294K ratings on 3 channels, Charbroil averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 294K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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