Farm General

Farm General Market Overview

Farm General, a brand of privately-held Ragan and Massey, Inc., generated an average product price of $35.51 across in-store channels during the first eight months of 2026, according to Grips Intelligence. The brand's revenue is heavily concentrated on acehardware.com, which captured 63.4% of year-to-date revenue compared to 36.6% for menards.com. Recent performance showed notable headwinds, with revenue declining 23.1% in the most recent month tracked and dropping 12.2% cumulatively since the start of the measurement period. Average pricing declined slightly by 0.5% overall and 7.5% in the most recent month, reflecting increased competitive or promotional pressure across retail channels. These trends suggest Farm General faces near-term momentum challenges despite maintaining strong market presence at its primary retail partners.