GRIPS CUSTOMERS & RESEARCH PARTNERS
Farm General demonstrated solid in-store retail performance during the first half of 2026, according to Grips Intelligence data covering acehardware.com and menards.com channels from January 1 to June 30, 2026. The brand maintained a strong 65%-35% revenue split favoring Ace Hardware over Menards, with an average product price of $36.43 across the period. Monthly momentum showed notable strength in the most recent quarter, with revenue growing 10.7% month-over-month and average prices climbing 15.1% in the same period. Since the beginning of the year, Farm General has achieved overall revenue growth of 3.6% with a 1.0% increase in average pricing, indicating stable demand in the offline hardware retail segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Farm General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Farm General.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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