GRIPS CUSTOMERS & RESEARCH PARTNERS
Murphy's in-store revenue performance has deteriorated significantly over the first half of 2026, with Murphy being a convenience and fuel retailer, according to data from Grips Intelligence covering January 1 to June 30, 2026. The brand experienced a 20.8% overall revenue decline and a 14.9% month-over-month drop in the most recent period tracked. Amazon dominates Murphy's retail channel mix at 63.8% revenue share, with acehardware.com, Lowes.com, and Menards.com contributing 14.1%, 11.0%, and 10.2% respectively. Average product pricing has compressed 8.0% since the beginning of the measurement period, currently standing at $11.73, reflecting heightened competitive pressure across channels. The combination of declining revenues and eroding prices signals a challenging market environment for the brand during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Murphy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy.
BY REVENUE
Murphy sells 65% online and 35% offline. Online runs through 2 channels; offline through 3.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 268K ratings on 4 channels, Murphy averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 268K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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