GRIPS CUSTOMERS & RESEARCH PARTNERS
Murphy USA Inc. (NYSE: MUSA) demonstrates strong in-store performance with revenue growth of 8.6% over the analyzed period from January through August 2026, according to data from Grips Intelligence. Amazon dominates the channel mix with 60.3% of revenue share, while alternative retail channels including Ace Hardware, Lowe's, and Menards collectively account for 38.6% of sales. Average product pricing has increased 3.2% overall during the period, reaching $11.03 in the most recent month tracked, signaling effective price optimization strategies. The brand's revenue grew 7.2% month-over-month in the final period measured, indicating sustained momentum heading into the latter half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Murphy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy.
BY REVENUE
Murphy sells 57% online and 43% offline. Online runs through 2 channels; offline through 3.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 170K ratings on 5 channels, Murphy averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 170K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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