Folex

Folex Market Overview

According to Grips Intelligence data from January 1 to June 30, 2026, Folex demonstrated strong in-store market momentum with overall revenue growth of 21.3% across tracked channels, driven primarily by Amazon's commanding 82.4% revenue share alongside smaller contributions from acehardware.com and Lowe's. The brand maintained stable average product pricing at approximately $22.50 during the period, with prices edging up 1.6% in the most recent month despite flat year-to-date price trends. Amazon's dominance in the channel mix significantly outpaces all other online retailers combined, with alternative channels including acehardware.com and Lowe's representing just 14.7% of total revenue. Month-over-month momentum remained positive, with a 6.0% revenue increase recorded in the most recent tracked period, suggesting sustained consumer demand and effective distribution execution.