GRIPS CUSTOMERS & RESEARCH PARTNERS
Folex, owned by private company NiTEO Products, demonstrates strong in-store channel concentration with Amazon commanding 77.9% of revenue share during the January–August 2026 period tracked by Grips Intelligence. The brand maintains an average product price of $22.53 across its portfolio, though pricing has declined 3.8% overall during the measurement window. Secondary retail channels including Lowe's (12.4%), Ace Hardware (6.4%), and Newegg (3.3%) represent meaningful but limited revenue contributions. Recent performance shows volatility, with a notable 7.5% month-over-month revenue decline in the final tracked period, offsetting an 8.3% overall growth trend since the beginning of the data range.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Folex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Folex.
BY REVENUE
Folex sells 87% online and 13% offline. Online runs through 3 channels; offline through 2. Online share has moved from 20% in Apr to 88% in Aug.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 969K ratings on 4 channels, Folex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 969K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$25K
Revenue
$89.99
Price
$21K
Revenue
$49.95
Price
$15K
Revenue
$54.99
Price
$15K
Revenue
$29.95
Price
$6.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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