GRIPS CUSTOMERS & RESEARCH PARTNERS
Fast Orange demonstrates significant Amazon dominance with 91% revenue share from the online-only retailer, data from January to June 2026 tracked via Grips Intelligence. Despite this concentration, in-store channel presence remains critical as average product prices held steady at $12.66, with modest declines of 0.8% in the final quarter tracked. Revenue performance contracted 11.9% in the most recent measured period, reflecting broader market headwinds for the parent company Illinois Tool Works (NYSE: ITW). The brand's limited distribution across acehardware.com (6.5%) and lowes.com (2.6%) suggests significant offline retail expansion opportunity in the hardware and home improvement sectors.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fast Orange on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fast Orange.
BY REVENUE
Fast Orange sells 93% online and 7% offline. Online runs through 2 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 208K ratings on 3 channels, Fast Orange averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 208K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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