GRIPS CUSTOMERS & RESEARCH PARTNERS
Fast Orange, a brand of Permatex owned by Illinois Tool Works Inc. (NYSE: ITW), demonstrates strong in-store retail performance with Amazon commanding 89.6% of revenue share across tracked channels from January through August 2026. According to Grips Intelligence data, the brand maintains an average product price of $12.69, though pricing has declined 0.9% over the period, with a more pronounced 2.8% monthly decrease in the most recent tracking window. While Amazon dominates channel distribution, secondary retail partners including Ace Hardware and Lowe's collectively represent 10.5% of revenue share. Overall revenue growth remained modest at 0.7% since the beginning of the tracked period, with recent momentum slowing to just 0.2% month-over-month growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fast Orange on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fast Orange.
BY REVENUE
Fast Orange sells 93% online and 7% offline. Online runs through 2 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 156K ratings on 3 channels, Fast Orange averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 156K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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