Home/Insights/Brands/MOXIEProduct Intelligence - 2026 YTD USA

MOXIE

1M+

Products Sold, Jan to Jun 2026

400+

# Offline Stores

$10.70

Avg. Price

4.6

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

MOXIE Market Overview

Let me verify whether MOXIE is associated with a publicly traded company.<cite index="1-3">MOXIE is a private-label brand owned by Lowe's</cite> (NYSE: LOW), and according to Grips Intelligence in-store data tracked across Lowe's, Home Depot, and Amazon from January 1 to June 30, 2026, the brand's revenue grew 9.6% over the period. Grips Intelligence data shows MOXIE remains heavily concentrated at its parent retailer, with lowes.com accounting for 95.8% of revenue share while homedepot.com and Amazon each capture just 2.1%. The average product price sits at $10.70, though pricing softened slightly, decreasing 1.7% over the tracked period to $10.60. Over the April 1 to June 30, 2026 timeframe, revenue continued its upward trajectory with a modest 0.7% month-over-month gain. These Grips Intelligence figures underscore both MOXIE's steady growth and its strong reliance on a single dominant channel.

Revenue Share by Channel
Data covers Lowe's, Home Depot, Amazon

MOXIE's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 10% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

MOXIE's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

MOXIE's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for MOXIE on Amazon.

Amazon

Categories by revenue share

Distribution in %

MOXIE's channels

REVENUE SHARE

Revenue distribution across tracked channels for MOXIE.

Channels by revenue share

Distribution in %

MOXIE's online vs offline revenue split

BY REVENUE

MOXIE sells 5% online and 95% offline. Online runs through 3 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

5%

95%

Offline

Online channels

5%

HomeDepot.com
Amazon.com
Lowes.com

Offline channels

95%

Lowe's stores

MOXIE's customer ratings

BY REVIEW COUNT

Across 512K ratings on 3 channels, MOXIE averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 512K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for MOXIE

BY REVENUE

Lowe's
Lowe's
#1MOXIE Ultra 12 -Count Select-a-size Paper Towels

$19.98

Price

$954K

Revenue

#2MOXIE 13-Gallon Scent free White Indoor Plastic Kitchen Drawstring Trash Bag 180 -Count

$19.94

Price

$759K

Revenue

#3MOXIE 13-Gallon Scent free White Indoor Plastic Kitchen Drawstring Trash Bag 130 -Count

$17.49

Price

$647K

Revenue

#4MOXIE Ultra 6 -Count Select-a-size Paper Towels

$13.48

Price

$623K

Revenue

#5MOXIE 30 -Pack Microfiber Cloth

$14.62

Price

$528K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved