GRIPS CUSTOMERS & RESEARCH PARTNERS
MOXIE, owned by The Coca-Cola Company (NYSE: KO), demonstrates heavily concentrated in-store distribution with Lowe's commanding 96.5% of revenue share across tracked channels during the January-August 2026 period. The brand maintains an average product price of $10.59, though pricing declined 1.9% overall since the beginning of the tracked period. Recent momentum shows monthly revenue growth of 2.8% in the most recent period, though year-to-date performance reflects a 5.5% revenue decline from the start of the data range. According to Grips Intelligence, top-performing SKUs on Lowe's range from $13.48 to $20.26, with paper towels and trash bags comprising the core product mix driving sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MOXIE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for MOXIE.
BY REVIEW COUNT
Across 430K ratings on 2 channels, MOXIE averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 430K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.30
Price
$660K
Revenue
$18.29
Price
$549K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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