GRIPS CUSTOMERS & RESEARCH PARTNERS
Tub O' Towels, a division of the family-owned Federal Process Corporation, demonstrated strong momentum across in-store and online channels during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the brand's revenue share at 62.5%, with Lowe's accounting for 26.9% and Menards for 9.5%, while Home Depot represented just 1.1% of sales. Overall revenue grew 18.4% during the tracked period, though average product pricing declined 4.2% year-to-date, settling at an average of $19.06 per unit. The most recent month showed continued momentum with 14.0% month-over-month revenue growth despite a 3.7% price decrease, indicating strong demand elasticity across the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tub O' Towels on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tub O' Towels.
BY REVENUE
Tub O' Towels sells 73% online and 27% offline. Online runs through 3 channels; offline through 2. Online share has moved from 20% in Apr to 80% in Aug.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 388K ratings on 4 channels, Tub O' Towels averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 388K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
