Home/Insights/Brands/EttoreProduct Intelligence - 2026 YTD USA

Ettore

200K+

Products Sold, Jan to Jun 2026

1,500+

# Offline Stores

$14.46

Avg. Price

4.5

Avg. Rating

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Ettore Market Overview

Let me verify whether Ettore or its parent company is publicly traded before finalizing the overview.According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Home Depot, and Amazon from January 1 to June 30, 2026, Ettore's overall revenue dipped modestly by 0.6% over the period, while its average product price edged up 0.8% to $14.42. Lowe's dominated Ettore's channel mix, commanding a 74.6% revenue share, far ahead of Ace Hardware at 12.8% and Home Depot at 9.4%, with Amazon trailing at just 2.8%. In the most recent quarter (April 1 to June 30, 2026), the average price stood at $14.98 after a 1.0% month-over-month decline, and revenue slipped 3.8% versus the prior month. Ettore, founded in 1936 and privately held, has no publicly traded ticker to reference. This concentration on a single dominant retailer suggests Ettore's offline performance is highly sensitive to its Lowe's relationship, making channel diversification a key watchpoint going forward.

Revenue Share by Channel
Data covers Lowe's, Ace Hardware, Home Depot, Amazon

Ettore's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Ettore's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.

Average price

Absolute values in $

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Ettore's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Ettore on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Ettore's channels

REVENUE SHARE

Revenue distribution across tracked channels for Ettore.

Channels by revenue share

Distribution in %

Ettore's online vs offline revenue split

BY REVENUE

Ettore sells 18% online and 82% offline. Online runs through 3 channels; offline through 2. Online share has moved from 17% in Feb to 23% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

18%

82%

Offline

Online share trend

Feb – Jun

Online channels

18%

HomeDepot.com
Lowes.com
Amazon.com

Offline channels

82%

Lowe's stores
Ace Hardware stores

Ettore's customer ratings

BY REVIEW COUNT

Across 230K ratings on 4 channels, Ettore averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 230K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Ettore

BY REVENUE

Home Depot
Home Depot
#1Poly-Fiber Professional Cobweb Duster

$40.66

Price

$17K

Revenue

#216 ft. Reach Extension Pole

$38.28

Price

$13K

Revenue

#3Extend-A-Flo Auto Wash Scrub Brush

$20.70

Price

$12K

Revenue

#436 in. Grip'n Grab Trash Grabber

$19.78

Price

$12K

Revenue

#53 Gal. Super Bucket with Handle

$16.01

Price

$9.7K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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