Home/Insights/Brands/Miracle-GroProduct Intelligence - 2026 YTD USA

Miracle-Gro

10M+

Products Sold, Jan to Jun 2026

5,000+

# Offline Stores

$11.32

Avg. Price

4.6

Avg. Rating

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Miracle-Gro Market Overview

I need to verify whether Miracle-Gro's parent company is publicly traded before writing this overview.According to Grips Intelligence in-store data for Miracle-Gro, whose parent The Scotts Miracle-Gro Company trades on the NYSE (NYSE: SMG), the brand's offline revenue across acehardware.com, lowes.com, Amazon, menards.com, and homedepot.com from January 1 to June 30, 2026 was led decisively by Ace Hardware at 42.0% share, followed by Lowe's at 34.6%, together accounting for roughly three-quarters of tracked sales. Amazon (11.8%), Menards (7.3%), and Home Depot (4.3%) rounded out the remaining channels. During the April 1 to June 30, 2026 timeseries window, Miracle-Gro's revenue fell 22.0% overall, including a sharp 40.7% month-over-month drop. In contrast, the average product price climbed 14.4% over the same period to reach $11.60, up 8.8% month-over-month. These divergent trends—declining revenue alongside rising prices—suggest volume softness that pricing gains have not fully offset.

Revenue Share by Channel
Data covers Ace Hardware, Lowe's, Amazon, Menards, Home Depot

Miracle-Gro's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Miracle-Gro's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 14% from Apr to Jun.

Average price

Absolute values in $

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Miracle-Gro's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Miracle-Gro on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Miracle-Gro's channels

REVENUE SHARE

Revenue distribution across tracked channels for Miracle-Gro.

Channels by revenue share

Distribution in %

Miracle-Gro's online vs offline revenue split

BY REVENUE

Miracle-Gro sells 21% online and 79% offline. Online runs through 3 channels; offline through 3. Online share has moved from 42% in Feb to 22% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

21%

79%

Offline

Online share trend

Feb – Jun

Online channels

21%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

79%

Ace Hardware stores
Lowe's stores
Menards stores

Miracle-Gro's customer ratings

BY REVIEW COUNT

Across 12M ratings on 5 channels, Miracle-Gro averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 12M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Miracle-Gro

BY REVENUE

Home Depot
Home Depot
#1Moisture Control Potting Mix, 1950 qt., Guards Against Over and Under Watering, Potting Soil, (Pallet of 39 50 qt. Bags)

$770.00

Price

$1.11M

Revenue

#2Potting Mix, 25 qt., Feeds 6 Months, For Indoor/Outdoor Potted Plants, Potting Soil, Pallet (80-Pack)

$1,195.84

Price

$1.06M

Revenue

#3Garden Soil All Purpose 0.75 cu. ft. Outdoor In-Ground Soil Pallet (85-Bags)

$637.76

Price

$1M

Revenue

#4Potting Mix, 1950 qt., Feeds up to 6-Months, For All Potted Plants, Potting Soil, (Pallet of 39 50 qt. Bags)

$829.69

Price

$468K

Revenue

#5Organic Raised Bed and Garden Soil 75 cu. ft. OMRI Listed Organic Soil (Pallet of 50 1.5 cu. ft. bags)

$437.42

Price

$439K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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