GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify whether Ironite is associated with a publicly traded company before drafting the overview.According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Home Depot and Lowe's, Ironite—a brand owned by Central Garden & Pet Company (NASDAQ: CENT)—was acquired by Central Garden & Pet in April 2006 for approximately $6 million in cash. Home Depot dominated Ironite's channel mix at a 91.9% revenue share, while Lowe's accounted for the remaining 7.7%. The brand carried an average product price of $103.35 over the period, though its average price declined 19.1% across the tracked window. Most recently, revenue grew 53.1% month-over-month even as overall revenue fell 18.3%, alongside a 45.5% monthly jump in average price to $93.43.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ironite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ironite.
BY REVENUE
Ironite sells 92% online and 8% offline. Online runs through 1 channel; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 32K ratings on 2 channels, Ironite averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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