GRIPS CUSTOMERS & RESEARCH PARTNERS
Pennington, a division of Reitmans (Canada) Limited (TSX Venture Exchange: RET), generated in-store revenue primarily through Lowe's (35.8% share) and Home Depot (25.7% share) during the first eight months of 2026, according to Grips Intelligence data. The brand experienced significant headwinds, with overall revenue declining 21.5% over the tracked period, though average product pricing remained relatively stable at $33.88. Amazon and Menards represented meaningful secondary channels, capturing 18.5% and 16.4% of revenue share respectively. Price performance showed resilience with a modest 2.6% increase in average pricing since the start of the year, suggesting the brand maintained value positioning despite market challenges.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pennington on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pennington.
BY REVENUE
Pennington sells 49% online and 51% offline. Online runs through 3 channels; offline through 3. Online share has moved from 31% in Apr to 60% in Aug.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 1.16M ratings on 5 channels, Pennington averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 1.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.97
Price
$2.68M
Revenue
$182.12
Price
$1.1M
Revenue
$1,994.13
Price
$794K
Revenue
$2,039.66
Price
$506K
Revenue
$1,896.00
Price
$434K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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