GRIPS CUSTOMERS & RESEARCH PARTNERS
Master Mark, a brand of privately held Avon Plastics, Inc., dominates in-store sales through Ace Hardware, which captures 47.7% of revenue share, followed by Menards at 31.2%, according to data from Grips Intelligence covering January through August 2026. Average product pricing increased 22.9% over the period, reaching $8.13, while overall revenue declined 41.8% during the same timeframe. The brand maintains significant retail presence across major home improvement channels including Home Depot (9.8%), Lowe's (6.4%), and Amazon (4.8%), demonstrating broad distribution despite recent revenue headwinds. Pricing momentum and diversified retail partnerships suggest underlying strength despite the overall revenue contraction tracked across this period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Master Mark on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Master Mark.
BY REVENUE
Master Mark sells 20% online and 80% offline. Online runs through 3 channels; offline through 3. Online share has moved from 13% in Apr to 29% in Aug.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 89K ratings on 5 channels, Master Mark averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.18
Price
$32K
Revenue
$24.11
Price
$12K
Revenue
$29.91
Price
$8.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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