Oklahoma Joe's

Oklahoma Joe's Market Overview

Oklahoma Joe's, owned by W.C. Bradley Co.'s Char-Broil division, generated revenue across four major in-store retail channels during the first eight months of 2026, with Lowe's commanding the largest share at 34.0% followed closely by Amazon at 33.0%, according to data from Grips Intelligence. The brand's average product price point stood at $42.76 across the period, though the most recent month saw pricing increase 8.2% to $44.90 despite an overall 17.2% revenue decline since the beginning of the tracked timeframe. Home Depot represented 24.9% of revenue share while Menards captured the remaining 8.1%, with product offerings ranging from premium smokers and grills exceeding $800 to accessory items under $25. The slight monthly revenue drop of 10.0% in the most recent period suggests recent market headwinds, though price increases indicate potential strategic positioning rather than clearance activity.