Home/Insights/Brands/Oklahoma Joe'sProduct Intelligence - 2026 YTD USA

Oklahoma Joe's

100K+

Products Sold, Jan to Jun 2026

750+

# Offline Stores

$46.93

Avg. Price

4.6

Avg. Rating

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Oklahoma Joe's Market Overview

I need to verify the parent company and potential stock ticker for Oklahoma Joe's.Oklahoma Joe's is owned by Char-Broil, which is part of W.C. Bradley Co. Let me verify whether W.C. Bradley Co. is publicly traded.The parent company W.C. Bradley Co. is privately held, so I'll omit any ticker. According to Grips Intelligence in-store data tracked across lowes.com, Amazon, homedepot.com, and menards.com from January 1 to June 30, 2026, Oklahoma Joe's revenue grew 70.0% over the period, signaling strong momentum in offline retail. Lowe's led all channels with a dominant 48.8% revenue share, followed by Amazon at 24.4% and Home Depot at 20.4%, while Menards trailed at 6.3%. The brand's average product price climbed 21.4% across the tracked period to reach $47.70, reflecting a meaningful upward shift in pricing. In the most recent quarter (April 1 to June 30, 2026), revenue rose a further 3.3% month-over-month, with the average price up 1.4% to $46.45. Oklahoma Joe's is owned by Char-Broil, a subsidiary of the privately held W.C. Bradley Co.

Revenue Share by Channel
Data covers Lowe's, Amazon, Home Depot, Menards

Oklahoma Joe's's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 70% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Oklahoma Joe's's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 21% from Apr to Jun.

Average price

Absolute values in $

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Oklahoma Joe's's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Oklahoma Joe's on Amazon.

Amazon

Categories by revenue share

Distribution in %

Oklahoma Joe's's channels

REVENUE SHARE

Revenue distribution across tracked channels for Oklahoma Joe's.

Channels by revenue share

Distribution in %

Oklahoma Joe's's online vs offline revenue split

BY REVENUE

Oklahoma Joe's sells 58% online and 42% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

58%

42%

Offline

Online channels

58%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

42%

Lowe's stores
Menards stores

Oklahoma Joe's's customer ratings

BY REVIEW COUNT

Across 215K ratings on 4 channels, Oklahoma Joe's averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 215K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

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