Home/Insights/Brands/Insta360Product Intelligence - 2026 YTD USA

Insta360

200K+

Products Sold, Jan to Jun 2026

200+

# Offline Stores

$179.80

Avg. Price

4.6

Avg. Rating

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Insta360 Market Overview

I need to verify whether Insta360's parent company is publicly traded before finalizing the overview.According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Best Buy, and Newegg, Insta360's parent Arashi Vision completed its initial public offering on the Shanghai Stock Exchange STAR Market under the stock ticker (SSE: 688775) in June 2025. Grips Intelligence data shows overall revenue grew 16.1% over the tracked period, supported by a 10.4% month-over-month gain during the April–June timeseries window. Amazon dominated distribution with an 81.0% revenue share, well ahead of Best Buy at 17.6% and Newegg at a marginal 1.4%. The average product price rose to $182.37, up 7.7% month-over-month and 3.8% across the full period, per Grips Intelligence. These figures point to a brand consolidating pricing power while remaining heavily concentrated in a single retail channel.

Revenue Share by Channel
Data covers Amazon, Best Buy, Newegg

Insta360's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 16% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Insta360's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.

Average price

Absolute values in $

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Insta360's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Insta360 on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Insta360's channels

REVENUE SHARE

Revenue distribution across tracked channels for Insta360.

Channels by revenue share

Distribution in %

Insta360's online vs offline revenue split

BY REVENUE

Insta360 sells 83% online and 17% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

83%

17%

Offline

Online channels

83%

Amazon.com
Newegg.com

Offline channels

17%

Best Buy stores

Insta360's customer ratings

BY REVIEW COUNT

Across 390K ratings on 3 channels, Insta360 averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 390K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Insta360

BY REVENUE

Amazon
Amazon
#1Insta360 X5 - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization, Triple AI Chip Design

$549.99

Price

$3.9M

Revenue

#2Insta360 X5 Essentials Bundle - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization

$650.75

Price

$3.53M

Revenue

#3Insta360 GO Ultra Standard Bundle Midnight Black - Tiny Hands-Free 4K Cam, Lightweight & Portable, Low Light Excellence, Mount Anywhere, FlowState Stabilization, 200 Min Battery Life

$476.30

Price

$1.77M

Revenue

#4Insta360 X4 Air Starter Bundle - Lightweight 165g 8K 360 Camera, Invisible Selfie Stick, Replaceable Lenses, Shoot First & Frame Later, Built-in Wind Guard, FlowState Stabilization, AI-Powered App

$439.99

Price

$737K

Revenue

#5Insta360 X5 Starter Bundle - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged & Replaceable Lens, 3-Hour Battery, Clear Audio, Stabilization

$599.99

Price

$689K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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