GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether DJI is publicly traded before writing the overview.DJI is a private company, so I'll omit any ticker. According to Grips Intelligence in-store data, DJI generated the vast majority of its offline retail sales through Amazon, which held a 94.7% revenue share versus just 5.0% for Best Buy across the first half of 2026 (January 1 to June 30). Between April 1 and June 30, 2026, DJI's revenue fell 6.1% month-over-month and declined 8.8% overall across the tracked channels. The brand's average product price landed at $300.16 during the period, though it ticked up 1.8% to $291.09 in the most recent month even as it slipped 2.5% overall. Among Amazon's top-performing products, higher-ticket items stood out, including the DJI Mini 5 Pro Fly More Combo Plus at $1,191.01 and the DJI Mini 5 Pro Fly More Combo at $1,141.54. These Grips Intelligence figures point to Amazon's near-total dominance of DJI's offline channel mix amid softening revenue momentum through mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for DJI.
BY REVIEW COUNT
Across 2.34M ratings on 2 channels, DJI averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$632.25
Price
$14M
Revenue
$1,141.54
Price
$13M
Revenue
$1,191.01
Price
$13M
Revenue
$719.00
Price
$12M
Revenue
$501.50
Price
$7.5M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
