Home/Insights/Brands/NikonProduct Intelligence - 2026 YTD USA

Nikon

70K+

Products Sold, Jan to Jun 2026

100+

# Offline Stores

$538.36

Avg. Price

4.7

Avg. Rating

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Nikon Market Overview

I need to verify Nikon's stock ticker before writing the overview.According to Grips Intelligence, Nikon's offline retail revenue across Amazon, Newegg, and Best Buy dipped just 0.5% over the period spanning January 1 to June 30, 2026, with Nikon trading on the Tokyo Stock Exchange under the ticker 7731 and accessible to US investors via ADRs under the symbol NINOY (TSE: 7731). Grips Intelligence data shows Amazon captured the largest slice at 48.5% of revenue share, followed closely by Newegg at 40.4% and Best Buy trailing at 10.7%. The average product price came in at $544.19, edging up 2.3% over the tracked window even as the most recent month softened to $494.61. Momentum cooled in the second quarter, with the latest month's revenue falling 10.9% versus the prior month. These figures underscore a highly concentrated channel mix, where Amazon and Newegg together accounted for nearly 89% of Nikon's offline retail revenue.

Revenue Share by Channel
Data covers Amazon, Newegg, Best Buy

Nikon's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Nikon's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.

Average price

Absolute values in $

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Nikon's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Nikon on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Nikon's channels

REVENUE SHARE

Revenue distribution across tracked channels for Nikon.

Channels by revenue share

Distribution in %

Nikon's online vs offline revenue split

BY REVENUE

Nikon sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

90%

10%

Offline

Online channels

90%

Amazon.com
Newegg.com

Offline channels

10%

Best Buy stores

Nikon's customer ratings

BY REVIEW COUNT

Across 498K ratings on 3 channels, Nikon averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 498K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Nikon

BY REVENUE

Best Buy
Best Buy
#1Nikon - Z 8 8K Video Mirrorless Camera (Body Only) - Black

$3,500.45

Price

$697K

Revenue

#2Nikon - Z6III FX-format Mirrorless Camera Body - Black

$2,075.22

Price

$587K

Revenue

#3Nikon - Z5II 4 K Video Mirrorless Camera Body - Black

$1,645.70

Price

$426K

Revenue

#4Nikon - NIKKOR Z 180-600mm f/5.6-6.3 VR Telephoto Zoom Lens for Z Mount Cameras - Black

$2,139.79

Price

$274K

Revenue

#5Nikkor Z 24-70mm f/2.8 S Optical Zoom Lens for Nikon Z - Black

$2,041.97

Price

$192K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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