GRIPS CUSTOMERS & RESEARCH PARTNERS
Nikon, an independent publicly traded company (TYO: 7731), demonstrated modest in-store revenue growth of 4.2% during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the brand's channel performance with a commanding 60.7% revenue share, followed by Newegg at 28.3% and Best Buy at 10.0%. The brand's average product price stood at $516.28, though pricing showed slight downward pressure with a 0.1% decrease over the period tracked from June through August 2026. Premium offerings drove performance, with flagship models like the Nikon Z 8 commanding prices above $3,400 across channels, reflecting strong positioning in the high-end segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nikon.
BY REVENUE
Nikon sells 89% online and 11% offline. Online runs through 2 channels; offline through 1. Online share has moved from 78% in Apr to 90% in Aug.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 348K ratings on 3 channels, Nikon averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 348K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,109.71
Price
$259K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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