Home/Insights/Brands/FujifilmProduct Intelligence - 2026 YTD USA

Fujifilm

500K+

Products Sold, Jan to Aug 2026

200+

# Offline Stores

$109.45

Avg. Price

4.7

Avg. Rating

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Fujifilm Market Overview

Based on in-store and online data from January through August 2026 tracked across Amazon, Newegg, and Best Buy, Fujifilm (owned by FUJIFILM Holdings Corporation, TSE: 4901) demonstrates strong revenue growth of 13.4% over the period with an average product price of $103.77 according to Grips Intelligence. Amazon dominates the channel mix with 78.1% of revenue share, while average prices increased 8.4% overall, indicating strong pricing momentum across the portfolio. The brand's top-performing products span both premium digital cameras like the X100VI models commanding prices above $2,300 and accessible instant film products priced under $65, reflecting a diversified market strategy. This balanced product portfolio across price tiers, supported by significant Amazon channel penetration, positions Fujifilm competitively within its category.

Revenue Share by Channel
Data covers Amazon, Newegg, Best Buy

Fujifilm's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Fujifilm's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.

Average price

Absolute values in $

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Fujifilm's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Fujifilm on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Fujifilm's channels

REVENUE SHARE

Revenue distribution across tracked channels for Fujifilm.

Channels by revenue share

Distribution in %

Fujifilm's customer ratings

BY REVIEW COUNT

Across 2.39M ratings on 3 channels, Fujifilm averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 2.39M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Fujifilm

BY REVENUE

Best Buy
Best Buy
#1Fujifilm - instax mini Instant Film Value Pack - White

$57.09

Price

$268K

Revenue

#2Fujifilm - instax mini Instant Film Twin Pack

$22.61

Price

$258K

Revenue

#3Fujifilm - instax mini Evo Instant Film Camera - Black

$234.99

Price

$149K

Revenue

#4Fujifilm - instax mini Evo Instant Film Camera - Brown

$234.99

Price

$117K

Revenue

#5Fujifilm - X-S20 Mirrorless Camera with XF16-50mmF2.8-4.8 R LM WR Lens - Black

$1,867.91

Price

$99K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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