GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January through June 2026 tracking in-store channels, Amazon dominates Fluid Film's online retail presence with a commanding 71.8% revenue share, nearly six times larger than its nearest competitor Ace Hardware at 12.4%. The brand's average product price reached $30.70 during the period, reflecting strong pricing power across multiple price points from $37.34 to $199.88. Year-to-date performance showed revenue declining 9.4% compared to the previous period, while average prices increased 7.9% overall, suggesting a strategic shift toward higher-margin products offsetting sales volume challenges. With Amazon accounting for such overwhelming market concentration, Fluid Film's distribution strategy remains heavily dependent on a single digital retail platform for monetizing its in-store presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fluid Film on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluid Film.
BY REVENUE
Fluid Film sells 79% online and 21% offline. Online runs through 2 channels; offline through 3.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 48K ratings on 4 channels, Fluid Film averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$199.88
Price
$170K
Revenue
$50.06
Price
$140K
Revenue
$37.34
Price
$89K
Revenue
$47.78
Price
$62K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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