GRIPS CUSTOMERS & RESEARCH PARTNERS
FireKing dominates in-store channel revenue through Amazon, which captured 83.0% of sales during the first half of 2026, with Office Depot accounting for the remaining 17.0%, according to data from Grips Intelligence. The brand faced significant headwinds in the H1 2026 period, with overall revenue declining 10.3% from an undefined previous period and average prices dropping 30.1% across the same timeframe. Most recently in the three-month window ending June 2026, revenue declined another 10.5% month-over-month while average product prices fell to $164.95, marking an 8.8% monthly decrease. FireKing's pricing pressure and revenue contraction signal challenging market conditions despite its concentrated Amazon dependency for offline retail distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for FireKing on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FireKing.
BY REVENUE
FireKing sells 83% online and 17% offline. Online runs through 1 channel; offline through 1. Online share has moved from 94% in Feb to 100% in Jun.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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