Iceberg, owned by private Italian fashion company Gilmar Group, generated an average product price of $48.08 across in-store channels during the first eight months of 2026, though this declined 7.7% over the period according to Grips Intelligence. The brand's revenue dropped 16.3% since the beginning of the tracked timeframe, with Office Depot commanding nearly half of all channel revenue share at 49.6%, followed by Lowe's at 33.6% and Amazon at 16.7%. Most recent monthly data shows further pressure, with revenue declining 2.0% and average prices falling 10.8% compared to the previous month. Top-performing products at Lowe's included higher-ticket items, with dry erase boards and folding tables averaging between $300–$590 per unit.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Iceberg on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Iceberg.
BY REVENUE
Iceberg sells 52% online and 48% offline. Online runs through 2 channels; offline through 1. Online share has moved from 13% in Apr to 58% in Aug.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVENUE
$321.17
Price
$14K
Revenue
$592.75
Price
$8.9K
Revenue
$553.07
Price
$6.6K
Revenue
$391.54
Price
$6.3K
Revenue
$344.73
Price
$5.5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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