Eufy

Eufy Market Overview

Eufy, a brand owned by Anker Innovations (SZE: 300866), maintains a heavily Amazon-dependent distribution model with 78.7% of in-store revenue share across tracked channels during the first half of 2026, according to Grips Intelligence data. The brand's average product price stands at $225.14, though pricing has declined 2.1% since the start of the year as competition intensifies across online retail. Amazon dominates Eufy's channel performance at $0.00 average price, followed by Lowe's at 11.9% share and Newegg at 6.4%, with Best Buy representing just 2.4% of tracked revenue. Top-performing SKUs span higher price points, including robot vacuums exceeding $700 and security camera systems reaching $1,650, indicating strength in premium smart home categories. Recent momentum has been mixed, with overall revenue up 11.1% year-to-date but experiencing an 11.8% month-over-month decline in the most recent period tracked.