GRIPS CUSTOMERS & RESEARCH PARTNERS
Mayfair demonstrated in-store revenue concentration across three major retailers during the first half of 2026, according to Grips Intelligence, with Amazon commanding 65.7% of revenue share, followed by menards.com at 31.9%, and lowes.com at 2.3%. Average product pricing remained competitive at $30.93 across the period, though prices increased 5.1% overall from the beginning of the year to June 30, 2026. During the April to June timeseries window, average prices reached $32.57, reflecting a 2.3% month-over-month increase. Despite recent momentum in average pricing, overall revenue experienced a slight 2.2% monthly decline in the most recent reported period compared to its previous month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Mayfair on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mayfair.
BY REVENUE
Mayfair sells 69% online and 31% offline. Online runs through 2 channels; offline through 1.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 2.17M ratings on 3 channels, Mayfair averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 2.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.98
Price
$36K
Revenue
$48.59
Price
$34K
Revenue
$205.11
Price
$13K
Revenue
$40.81
Price
$12K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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