Mayfair, owned by private company Thrasio, demonstrates strong in-store retail performance across multiple channels during the January–August 2026 period tracked by Grips Intelligence, with Amazon commanding 83% of revenue share while menards.com and lowes.com account for 11% and 6% respectively. The brand's average product price of $35.31 reflects a diverse portfolio across price tiers, ranging from budget-friendly options under $15 to premium offerings exceeding $200. Year-to-date revenue growth of 14.1% indicates solid market momentum, though a recent monthly dip of 6% suggests potential seasonal or competitive headwinds that warrant monitoring. Pricing remained relatively stable with only a 0.2% overall increase since the period began, while the most recent month saw a modest 3.3% price decline to $38.11, suggesting competitive pressure in the channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mayfair on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Mayfair.
BY REVENUE
Mayfair sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 11% in Apr to 100% in Aug.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.56M ratings on 3 channels, Mayfair averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.56M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.90
Price
$69K
Revenue
$49.11
Price
$45K
Revenue
$205.01
Price
$25K
Revenue
$105.80
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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