GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January-June 2026, Briggs achieved significant growth momentum in in-store channels, with overall revenue growing 19.0% during the period and average prices increasing 20.4%. Menards.com dominated Briggs' channel distribution at 84.1% of revenue share year-to-date, substantially outpacing other retailers including Home Depot (5.8%), Ace Hardware (5.8%), Amazon (2.5%), and Lowe's (1.8%). The brand's average product price stood at $91.63, reflecting strong positioning in the mid-to-premium segment across tracked channels. Most notably, average prices surged 20.7% in the most recent month alone, signaling robust pricing power and potential category strength during the six-month tracking window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Briggs on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Briggs.
BY REVENUE
Briggs sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 18K ratings on 5 channels, Briggs averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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