GRIPS CUSTOMERS & RESEARCH PARTNERS
Briggs, owned by private equity firm KPS Capital Partners, demonstrates strong in-store momentum with revenue growth of 22.9% over the analyzed period from January through August 2026, according to Grips Intelligence. The brand's pricing strategy has proven effective, with average product prices increasing 25.6% year-to-date while maintaining a dominant 82% revenue share through Menards' retail channel. Recent performance accelerated notably, with revenue climbing 29.8% and average prices rising 25% in the most recent month tracked, signaling robust consumer demand and successful premium positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Briggs on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Briggs.
BY REVENUE
Briggs sells 9% online and 91% offline. Online runs through 3 channels; offline through 2.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 48K ratings on 5 channels, Briggs averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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