Saniflo

Saniflo Market Overview

Saniflo, a division of privately held SFA Group, demonstrates strong in-store performance across major home improvement retailers, with Home Depot commanding 41.8% of revenue share followed by Menards at 26.8% and Lowe's at 26.5%, according to Grips Intelligence data from January through August 2026. The brand maintains a premium average product price of $729.74, though overall revenue declined 5.9% during the measured period while average prices decreased 2.7% year-to-date. Amazon accounts for a minimal 4.9% of channel revenue share, underscoring Saniflo's dominant reliance on traditional brick-and-mortar distribution. Top-performing SKUs across retailers command prices exceeding $1,400, reflecting the brand's positioning in the high-end segment. Recent pricing momentum showed a 7.2% monthly increase in average price, suggesting potential market repositioning despite the broader revenue contraction.