GRIPS CUSTOMERS & RESEARCH PARTNERS
Duraflame, a subsidiary of privately held Cintil8, Inc., demonstrates significant in-store retail presence with an average product price of $17.65 across tracked channels from January to August 2026, according to data from Grips Intelligence. Amazon dominates the brand's revenue share at 60.6%, followed by Lowe's at 30.4%, with Menards and Ace Hardware capturing the remaining 9% combined. The brand experienced a notable 15.5% revenue decline over the period, while average prices decreased 11% overall despite a 47% month-over-month increase in the most recent tracked period. Price points range significantly across product categories, from entry-level fire logs around $15-$23 to premium electric infrared fireplace stoves priced at $259.99, reflecting a diversified portfolio strategy across the online retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Duraflame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Duraflame.
BY REVENUE
Duraflame sells 81% online and 19% offline. Online runs through 2 channels; offline through 3. Online share has moved from 49% in Apr to 83% in Aug.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 446K ratings on 4 channels, Duraflame averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 446K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$40.47
Price
$37K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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