GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January 1 to June 30, 2026 tracking in-store sales across Menards.com, Amazon, and Lowe's, True Blue achieved exceptional growth with revenue expanding 27.7% over the period while average product prices increased 7.6%. Menards.com dominated the channel mix with 84.8% of revenue share, while Amazon captured 10.2% and Lowe's accounted for 4.3%. The most recent month showed particularly strong momentum, with revenue climbing 30.3% from the prior month. Average product pricing held steady at $4.79 in the final tracked period, declining just 0.1% month-over-month despite overall price gains across the half-year. The brand's concentrated sales strategy through Menards indicates strong retail partnership depth while maintaining multi-channel presence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for True Blue on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for True Blue.
BY REVENUE
True Blue sells 16% online and 84% offline. Online runs through 3 channels; offline through 1. Online share has moved from 10% in Feb to 25% in Jun.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 441K ratings on 3 channels, True Blue averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 441K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.48
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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