GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, BETTERWood Products, owned by privately held Wood Products International, Inc., demonstrates a heavily concentrated in-store retail presence with 77.4% of revenue share flowing through Lowe's compared to 22.6% through Menards during the January–August 2026 period. Average product pricing has declined 13.3% year-to-date, with a notable 15.5% monthly decrease in the most recent tracked period, bringing the average price to $11.89. Despite the pricing pressure, the brand experienced 11.3% month-over-month revenue growth in the most recent period, though overall revenue declined 10.1% since the beginning of the tracked timeframe. The data reflects a brand heavily dependent on a single retail partner for its offline distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BETTERWood Products on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BETTERWood Products.
BY REVENUE
BETTERWood Products sells 32% online and 68% offline. Online runs through 1 channel; offline through 2. Online share has moved from 26% in Apr to 28% in Aug.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 5.9K ratings on 2 channels, BETTERWood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 5.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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