GRIPS CUSTOMERS & RESEARCH PARTNERS
Digz, owned by The Hillman Group (NASDAQ: HLMN), saw in-store retail performance data from Grips Intelligence showing that Home Depot dominates with 79.8% of revenue share, with recent month revenue growth reaching 72.1% versus the previous period. The brand maintains an average product price of $10.57 across its portfolio, while the latest pricing data shows an increase of 9.0% versus the previous month. Amazon represents 14.9% share of offline revenue, followed by Ace Hardware at 3.1% and Menards at 2.2%, indicating concentrated distribution through major home improvement retailers. Overall year-to-date performance reflects significant market dynamics, with average pricing down 6.9% since earlier in the year even as the brand pushes growth through its primary retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 58% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Digz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Digz.
BY REVENUE
Digz sells 95% online and 5% offline. Online runs through 2 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 115K ratings on 4 channels, Digz averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 115K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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