GRIPS CUSTOMERS & RESEARCH PARTNERS
Makita (Tokyo Stock Exchange (TYO): 6586) generated an average product price of $147.29 across in-store channels during the first eight months of 2026, with pricing climbing 1.3% over the period. Amazon dominated the brand's revenue share at 61.1%, while Home Depot.com accounted for 38.0%, according to Grips Intelligence data. Despite a 4.9% month-over-month price increase in recent months, overall revenue declined 2.0% since the beginning of the tracked period. The brand's product portfolio ranges from budget-friendly tools around $133 to premium equipment exceeding $1,000, reflecting a diversified market positioning strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Makita on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Makita.
BY REVIEW COUNT
Across 2.79M ratings on 2 channels, Makita averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.79M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$220.89
Price
$425K
Revenue
$133.95
Price
$297K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
