GRIPS CUSTOMERS & RESEARCH PARTNERS
Burpee's online channel performance through H1 2026 reveals significant concentration on Amazon, which commanded 76.7% of revenue share across three tracked retail channels, according to Grips Intelligence offline data. The brand experienced substantial revenue pressure, with recent monthly performance declining 41.4% compared to the prior period, though this dramatic shift underscores the volatility in the in-store category. Average product pricing remained relatively stable year-to-date at $14.48, with secondary retailers Ace Hardware and Menards capturing 19.5% and 2.9% of revenue share respectively. The data reflects Burpee's heavy dependence on Amazon as its dominant distribution partner, a critical factor for understanding the brand's market trajectory during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Burpee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Burpee.
BY REVENUE
Burpee sells 78% online and 22% offline. Online runs through 2 channels; offline through 2.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.16M ratings on 3 channels, Burpee averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.44
Price
$781K
Revenue
$13.49
Price
$470K
Revenue
$12.65
Price
$319K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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