GRIPS CUSTOMERS & RESEARCH PARTNERS
BullsEye, owned by Kraft Heinz (NASDAQ: KHC), demonstrated strong in-store performance across the 2026 year-to-date period tracked by Grips Intelligence, with overall revenue growth of 55.0% and average pricing up 18.5%. The brand's offline retail strategy is heavily concentrated on Menards.com, which commands 43.5% of revenue share, followed by Lowe's.com with 29.5%, while Home Depot and Ace Hardware each capture around 12-13% of sales. Most recently, the brand achieved a notable 31.6% month-over-month revenue increase with average product pricing climbing to $50.07, reflecting strong pricing power and consumer demand momentum. Amazon represents a minimal revenue contributor at just 1.8% share, suggesting significant untapped potential in the e-commerce channel for future expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 55% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BullsEye.
BY REVENUE
BullsEye sells 42% online and 58% offline. Online runs through 3 channels; offline through 3.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 5.1K ratings on 4 channels, BullsEye averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 5.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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