GRIPS CUSTOMERS & RESEARCH PARTNERS
BullsEye experienced strong year-to-date growth of 29.3% from January through June 2026, demonstrating solid momentum in the in-store hardware category across major retailers tracked by Grips Intelligence. Menards.com dominates the revenue mix at 40.9% of sales, followed by Lowe's at 30.6%, indicating significant concentration in fewer channels despite multi-channel distribution. The brand achieved an impressive 24.3% increase in average product pricing over the period, reaching $39.38, while maintaining competitive positioning across Ace Hardware and Home Depot. Channel diversification remains an opportunity, with Amazon representing only 1.9% of revenue despite being a major e-commerce platform for hardware products.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 24% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BullsEye.
BY REVENUE
BullsEye sells 47% online and 53% offline. Online runs through 3 channels; offline through 2.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 6.1K ratings on 5 channels, BullsEye averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 6.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
