GRIPS CUSTOMERS & RESEARCH PARTNERS
Farm and Ranch showed concerning in-store performance trends during the first half of 2026, with revenue declining 28.7% in the most recent month tracked and 11.8% year-to-date across acehardware.com, according to Grips Intelligence data covering January-June 2026. The average product price of $27.38 experienced a slight decline of 2.3% over the period, while the brand maintained concentrated distribution solely through acehardware.com. These offline sales metrics indicate softening demand in the farm and ranch retail segment, with the brand facing significant headwinds in maintaining customer spending levels. The combination of declining revenue momentum and price compression suggests challenging market conditions for the category during this period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Farm and Ranch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Farm and Ranch.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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