GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for the period January 1 to June 30, 2026 across online retail channels, Funnel King generated 64.7% of its revenue through Menards.com, establishing dominant market concentration in a single in-store retailer channel. The brand experienced significant headwinds during the timeseries window of April 1 to June 30, 2026, with revenues declining 20.6% year-to-date and average pricing dropping 5.4% across the same period. Amazon maintained a substantial 31.9% revenue share, positioning the brand on two major retail platforms, while Lowe's represented a minimal 3.4% channel contribution. The average product price point of $5.89 remains accessible across Funnel King's core product lineup, though price erosion and revenue contraction suggest increasing competitive pressure in the Q2-Q3 2026 period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Funnel King on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Funnel King.
BY REVENUE
Funnel King sells 36% online and 64% offline. Online runs through 2 channels; offline through 1.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 40K ratings on 3 channels, Funnel King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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