GRIPS CUSTOMERS & RESEARCH PARTNERS
EZ-Pour demonstrated strong in-store performance with Amazon commanding 50.2% of revenue share, followed by menards.com at 41.4%, according to data from Grips Intelligence covering the first half of 2026. The brand maintained a competitive average product price of $13.28 during this period. While recent month-over-month revenue declined 7.0%, overall performance showed positive momentum with 7.9% year-over-year growth, indicating a stabilizing trend despite near-term headwinds. Price stability remained largely consistent, with average pricing declining only 1.3% across the six-month span. The retailer's diversified online distribution across multiple major hardware and home improvement channels demonstrates strong offline-to-online integration in the hardware retail space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for EZ-Pour on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EZ-Pour.
BY REVENUE
EZ-Pour sells 52% online and 48% offline. Online runs through 2 channels; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 169K ratings on 3 channels, EZ-Pour averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 169K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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