GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store and online retail data from January through August 2026 tracked by Grips Intelligence, Luster Leaf, a privately held company based in Woodstock, Illinois, demonstrates a heavy reliance on Amazon, which captures 46.6% of revenue share, followed distantly by Ace Hardware at 28.8%. The brand's average product price of $16.71 has declined 6.3% over the tracked period, with pricing pressure accelerating in recent months as average prices fell 10.3% in the latest month alone. Overall revenue performance has been challenging, dropping 41.3% since the beginning of the tracked period, indicating significant headwinds across channels. The top-performing products on Lowe's, which accounts for 14.4% of revenue, are soil test kits and planting mixes with price points ranging from $55 to $102, suggesting a premium positioning within the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Luster Leaf on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Luster Leaf.
BY REVENUE
Luster Leaf sells 63% online and 37% offline. Online runs through 3 channels; offline through 2. Online share has moved from 22% in Apr to 65% in Aug.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 117K ratings on 5 channels, Luster Leaf averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 117K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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