GRIPS CUSTOMERS & RESEARCH PARTNERS
Brita dominated the in-store water filter market from January through June 2026, with data from Grips Intelligence showing The Clorox Company (NYSE: CLX) managing the brand in the Americas, capturing 97.5% of online retail revenue share. Most significant was the 20.8% revenue growth versus the previous period, while average product price increased 7.7%, signaling strong consumer demand and favorable pricing dynamics. The brand's concentration on Amazon highlights its digital-first retail strategy, with expansion potential through offline retail channels. According to Grips Intelligence data covering January-June 2026 on e-commerce platforms tracked, Brita's performance underscores its market leadership in the water filtration category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brita on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Brita.
BY REVIEW COUNT
Across 11M ratings on 1 channel, Brita averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.40
Price
$6M
Revenue
$37.98
Price
$3.19M
Revenue
$33.71
Price
$1.09M
Revenue
$25.03
Price
$1.07M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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