GRIPS CUSTOMERS & RESEARCH PARTNERS
OMNIFilter, owned by Pentair plc (NYSE: PNR), demonstrates a heavily concentrated in-store retail strategy with Menards commanding 91.7% of revenue share against Amazon's 8.3% during the January-August 2026 period tracked by Grips Intelligence. The brand maintains an average product price of $15.80, though pricing shows a modest 1.0% decline over the analysis window while experiencing a 5.3% month-over-month revenue drop in the most recent period. Menards listings show considerable price variation, ranging from $6.44 to $70.90, suggesting a diverse product portfolio spanning replacement filters to complete system solutions. Overall revenue declined 1.0% since the beginning of the tracked period, indicating potential market headwinds or shifting consumer demand in the water filtration category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OMNIFilter on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OMNIFilter.
BY REVENUE
OMNIFilter sells 7% online and 93% offline. Online runs through 1 channel; offline through 1.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 17K ratings on 2 channels, OMNIFilter averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.25
Price
$702K
Revenue
$23.53
Price
$607K
Revenue
$15.13
Price
$351K
Revenue
$6.44
Price
$266K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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