Home/Insights/Brands/BICProduct Intelligence - 2026 YTD USA

BIC

4M+

Products Sold, Jan to Jun 2026

4,900+

# Offline Stores

$9.69

Avg. Price

4.7

Avg. Rating

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BIC Market Overview

I need to verify BIC's stock ticker before writing.According to Grips Intelligence data spanning January 1 to June 30, 2026 across offline/in-store channels, BIC (EPA: BB) saw Societe BIC SA trade on Euronext Paris while its retail revenue dipped 1.4% since the start of the period, alongside a 1.3% decline in average price to a $9.68 average selling point; Amazon overwhelmingly dominated distribution with an 84.5% revenue share, dwarfing the next-largest channel, Office Depot, at just 8.8%; the remaining share was fragmented across acehardware.com (2.4%), Newegg (2.3%), and menards.com (1.9%), underscoring a heavily concentrated channel mix; over the April 1 to June 30 timeseries window, revenue fell 2.2% versus the prior month as average price softened 1.1% to $9.70, signaling mild pressure across the tracked marketplaces.

Revenue Share by Channel
Data covers Amazon, Office Depot, Ace Hardware, Newegg, Menards

BIC's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

BIC's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.

Average price

Absolute values in $

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BIC's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for BIC on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

BIC's channels

REVENUE SHARE

Revenue distribution across tracked channels for BIC.

Channels by revenue share

Distribution in %

BIC's online vs offline revenue split

BY REVENUE

BIC sells 87% online and 13% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

87%

13%

Offline

Online channels

87%

Amazon.com
Newegg.com

Offline channels

13%

Office Depot stores
Ace Hardware stores
Menards stores

BIC's customer ratings

BY REVIEW COUNT

Across 14M ratings on 5 channels, BIC averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 14M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for BIC

BY REVENUE

Amazon
Amazon
#1BIC Multi-purpose Classic Edition Candle Lighters, Long Durable Metal Wand, Great For Candles, Grills and Fireplaces, Assorted Colors, 4-Count

$18.49

Price

$2.24M

Revenue

#2BIC Wite-Out Brand EZ Correct Correction Tape, White, 10-Count, Translucent Dispenser Shows How Much Tape is Remaining

$17.11

Price

$1.45M

Revenue

#3BIC Classic Lighter, Fashion Assorted Colors, 10-Pack

$12.55

Price

$1.17M

Revenue

#4BIC Round Stic Xtra Life Ballpoint Pens, Medium Point (1.0mm), Black, 60-Count Pack, Flexible Round Barrel For Writing Comfort (GSM609-BLK)

$6.79

Price

$1.02M

Revenue

#5BIC Wite-Out Brand EZ Correct Correction Tape - Applies Dry, White, Clean & Easy To Use, Tear-Resistant Tape, 4-Count, Dispenser colors may vary

$6.88

Price

$641K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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