GRIPS CUSTOMERS & RESEARCH PARTNERS
Battery Tender, a brand of Deltran, a third-generation family-owned company based in DeLand, Florida, generated year-to-date revenue heavily concentrated on Amazon with a dominant 79.6% channel share, according to Grips Intelligence data covering January through August 2026. In-store and online combined, the brand maintained an average product price of $54.39 across the tracked period, though prices declined 1.1% overall since early 2026. Revenue showed modest growth of 7.1% year-to-date despite a 2.8% monthly dip in the most recent period tracked. Amazon remained the clear leader by a significant margin, with Lowe's and Menards capturing 12.6% and 6.8% of revenue share respectively.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Battery Tender on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Battery Tender.
BY REVENUE
Battery Tender sells 81% online and 19% offline. Online runs through 2 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 632K ratings on 4 channels, Battery Tender averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 632K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.29
Price
$1.08M
Revenue
$38.09
Price
$866K
Revenue
$101.59
Price
$442K
Revenue
$69.97
Price
$249K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
