GRIPS CUSTOMERS & RESEARCH PARTNERS
Goop, majority owned by private equity and growth investors with Gwyneth Paltrow holding significant equity, generated an average product price of $26.04 during the first eight months of 2026, according to data from Grips Intelligence. The brand's in-store performance reveals heavy reliance on Amazon, which captured 79.7% of revenue share, while menards.com accounted for 19.6%. Between June and August 2026, Goop experienced significant headwinds, with revenue declining 9.5% month-over-month in the most recent period and declining 16.2% overall since the beginning of the measurement window. Average pricing faced steeper pressure, dropping 17.8% in the final month tracked and 30.1% cumulatively since the start of the data period, suggesting aggressive promotional activity or market repositioning during this timeframe.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Goop on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Goop.
BY REVENUE
Goop sells 82% online and 18% offline. Online runs through 1 channel; offline through 2. Online share has moved from 1% in Apr to 76% in Aug.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 114K ratings on 2 channels, Goop averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.00
Price
$930K
Revenue
$150.00
Price
$480K
Revenue
$47.48
Price
$287K
Revenue
$45.00
Price
$277K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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