GRIPS CUSTOMERS & RESEARCH PARTNERS
Goop demonstrated robust in-store performance during H1 2026, according to data from Grips Intelligence, with revenue surging 50.7% since the beginning of the year across tracked retail channels. Amazon dominated the revenue landscape with an 82.6% share, while Amazon prices increased 18.8% month-over-month in the most recent period tracked. Premium offerings on Amazon generated significantly higher price points, with several top-performing products commanding prices between $55–$150. Data tracked January through June 2026 across online retail channels showed average product pricing at $27.52 overall.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 51% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 27% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Goop on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Goop.
BY REVENUE
Goop sells 83% online and 17% offline. Online runs through 1 channel; offline through 2. Online share has moved from 90% in Feb to 89% in Jun.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 148K ratings on 2 channels, Goop averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 148K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.00
Price
$727K
Revenue
$150.00
Price
$591K
Revenue
$125.00
Price
$259K
Revenue
$105.00
Price
$200K
Revenue
$59.44
Price
$185K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
