GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the data from Grips Intelligence covering the period January through June 2026, Schumacher demonstrated significant in-store concentration with Amazon commanding 83.1% of revenue share during this timeframe. The brand experienced substantial revenue declines, with a 33.7% drop since the beginning of the tracking period, while average product prices decreased 7.3% across the same interval. With an average product price of $90.22, Schumacher's top-performing items on Amazon ranged from $81.94 to $188.31, indicating a diverse price architecture across its portfolio. The remaining retail presence was fragmented between menards.com (12.8% share) and acehardware.com (4.1% share), suggesting heavily concentrated distribution in the online marketplace channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Schumacher on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Schumacher.
BY REVENUE
Schumacher sells 84% online and 16% offline. Online runs through 1 channel; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 534K ratings on 3 channels, Schumacher averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 534K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$188.31
Price
$1.22M
Revenue
$89.99
Price
$520K
Revenue
$92.51
Price
$474K
Revenue
$81.94
Price
$366K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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