GRIPS CUSTOMERS & RESEARCH PARTNERS
Schumacher, a privately owned company operated by descendants of its founder, demonstrates significant Amazon dominance with 82.2% of in-store revenue share during the January-August 2026 period, according to Grips Intelligence. The brand's average product price of $88.62 has climbed 2.4% overall, with the most recent month showing a modest 1.5% price increase despite a 7.4% revenue decline. Amazon captures the overwhelming majority of Schumacher's retail presence, while Menards and Ace Hardware represent secondary channels at 12.8% and 4.9% respectively. The recent revenue downturn signals potential market headwinds, though price stability and slight increases suggest the brand is maintaining margin positioning across its portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Schumacher on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Schumacher.
BY REVENUE
Schumacher sells 79% online and 21% offline. Online runs through 1 channel; offline through 2.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 373K ratings on 3 channels, Schumacher averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 373K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$78.87
Price
$381K
Revenue
$80.99
Price
$373K
Revenue
$89.99
Price
$316K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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