GRIPS CUSTOMERS & RESEARCH PARTNERS
Zebra (NASDAQ: ZBRA) dominated in-store retail channels during the first half of 2026, with Amazon commanding 81.6% of revenue share across the three tracked retailers, according to data from Grips Intelligence covering January through June 2026. Average product pricing increased 14.6% year-to-date, reaching $18.87, though overall revenue declined 19.2% during the period. Newegg and Office Depot captured 11.8% and 6.1% of revenue share respectively, with significant price stratification visible across channels ranging from sub-$13 office supplies to over $5,000 enterprise equipment. The data underscores Amazon's dominant position in Zebra's retail-channel strategy, even as the company faces headwinds in total revenue performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Zebra on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Zebra.
BY REVENUE
Zebra sells 94% online and 6% offline. Online runs through 2 channels; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 7.8M ratings on 3 channels, Zebra averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 7.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$544.81
Price
$785K
Revenue
$188.55
Price
$582K
Revenue
$17.30
Price
$451K
Revenue
$22.96
Price
$375K
Revenue
$321.29
Price
$292K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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