GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data (Jan 1 – Jun 30, 2026; Q2 channels tracked), Cra-Z-Art's in-store performance shows Amazon dominates with a commanding 97.1% share of revenue, while average product pricing decreased 14.4% across the period. The brand's H1 revenue grew 2.1% overall, though momentum slowed with just 0.1% growth in the most recent month tracked. Price compression has been significant, with average pricing dropping 13.1% month-over-month in the latest measured period, reflecting competitive dynamics in the retail environment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cra-Z-Art on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cra-Z-Art.
BY REVIEW COUNT
Across 504K ratings on 2 channels, Cra-Z-Art averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 504K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.50
Price
$221K
Revenue
$29.87
Price
$145K
Revenue
$21.99
Price
$115K
Revenue
$14.71
Price
$77K
Revenue
$5.09
Price
$70K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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