GRIPS CUSTOMERS & RESEARCH PARTNERS
Cra-Z-Art, a division of LaRose Industries LLC, demonstrated strong momentum during the first eight months of 2026, with revenue growing 52.4% year-to-date according to Grvärlde Intelligence's analysis of in-store and online performance. Amazon dominates the brand's channel mix with 94.8% of revenue share, while average product pricing has declined 15.8% over the period, reflecting competitive pressure in the market. The brand's average product price stands at $5.50, though recent months show a 4.9% decrease in average pricing as of late summer 2026. Despite the pricing headwinds, Cra-Z-Art's top-performing products on Amazon span a range of price points, from budget-friendly options under $10 to premium bulk packs exceeding $28.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 54% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cra-Z-Art on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cra-Z-Art.
BY REVENUE
Cra-Z-Art sells 94% online and 6% offline. Online runs through 1 channel; offline through 1. Online share has moved from 35% in Apr to 92% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 319K ratings on 2 channels, Cra-Z-Art averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 319K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.26
Price
$223K
Revenue
$9.37
Price
$188K
Revenue
$21.35
Price
$77K
Revenue
$11.69
Price
$52K
Revenue
$10.86
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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