GRIPS CUSTOMERS & RESEARCH PARTNERS
Dymo, owned by Newell Brands (NASDAQ: NWL), demonstrates strong in-store and online retail performance with Amazon commanding 76.1% of revenue share across tracked channels during the first half of 2026. The brand maintains a competitive average product price of $40.31, with pricing relatively stable despite a slight 1.1% overall decrease since the beginning of the year. According to Grips Intelligence data from January through August 2026, Dymo achieved 7.0% revenue growth overall, though recent momentum slowed with a 0.3% monthly decline in the most recent period. Office Depot represents the second-largest channel at 16.4% revenue share, while Lowe's and Newegg capture smaller portions of the market at 4.3% and 2.9% respectively.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dymo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dymo.
BY REVENUE
Dymo sells 80% online and 20% offline. Online runs through 3 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 1.01M ratings on 4 channels, Dymo averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.01M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.99
Price
$971K
Revenue
$118.95
Price
$675K
Revenue
$269.00
Price
$614K
Revenue
$29.96
Price
$214K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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