GRIPS CUSTOMERS & RESEARCH PARTNERS
Dymo experienced in-store revenue headwinds during the first half of 2026, according to data from Grips Intelligence spanning January through June across Amazon, Office Depot, Newegg, and Lowes.com. Dymo, a subsidiary of Newell Brands (NASDAQ: NWL), saw offline revenue decline 7.4% overall during the period, with the most recent months showing steeper deterioration. The brand maintains significant marketplace concentration, with Amazon commanding 74.6% of revenue share, though average product pricing increased 4.2% since the beginning of the year, suggesting continued demand for higher-end product tiers. Despite near-term softness, the pricing momentum indicates consumers remain willing to invest in premium label-making solutions across the retail channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dymo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dymo.
BY REVENUE
Dymo sells 81% online and 19% offline. Online runs through 3 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 1.44M ratings on 4 channels, Dymo averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.25
Price
$1.34M
Revenue
$274.00
Price
$740K
Revenue
$118.95
Price
$337K
Revenue
$46.99
Price
$326K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
