Yellow Gone

Yellow Gone Market Overview

Yellow Gone demonstrated exceptional in-store retail performance through the first half of 2026, with revenue surging 92.1% since the beginning of the year according to Grips Intelligence data (January—June, tracked across Lowe's and Home Depot). The brand maintained dominant market position on Lowe's.com with 96.6% of revenue share compared to Home Depot's 3.4%, signaling strong retail prioritization and shelf presence. Recent monthly momentum remained robust, with 21.7% revenue growth in June versus May, indicating sustained consumer demand in the seasonal pool maintenance category. At an average in-store price point of $24.98, Yellow Gone capitalized on consistent pricing while scaling distribution across two major home improvement retailers.