GRIPS CUSTOMERS & RESEARCH PARTNERS
Funsicle, owned by private company Polygroup, generated in-store and online revenue across major retailers from January to August 2026, with Amazon and Ace Hardware leading at 26.6% and 26.3% share respectively, according to Grips Intelligence data. Average product pricing increased 12.7% over the period, reaching $30.96, reflecting a shift toward higher-value items in the brand's portfolio. Despite rising prices, overall revenue declined 48.9% since the beginning of the tracked period, indicating significant market headwinds. The brand's distribution remains concentrated across five major channels—Amazon, Ace Hardware, Lowe's, Home Depot, and Menards—which collectively capture 100% of tracked sales. Price volatility was notable in the final quarter, with average prices surging to $37.95 in the most recent month tracked, up 39.8% month-over-month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Funsicle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Funsicle.
BY REVENUE
Funsicle sells 59% online and 41% offline. Online runs through 3 channels; offline through 3.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 16K ratings on 5 channels, Funsicle averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$126.26
Price
$341K
Revenue
$154.72
Price
$288K
Revenue
$75.03
Price
$281K
Revenue
$891.79
Price
$252K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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