GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data spanning January through June 2026 tracked across in-store channels, SwimWays generated significant momentum with 107.9% revenue growth during the six-month period. As a subsidiary of Spin Master (TSX: TOY), the brand demonstrated dominant marketplace positioning with 97.5% of revenue share concentrated on Amazon, while maintaining an average product price of $21.56 with a 7.5% increase over the period. The top-performing products ranged from budget-friendly items like the Barbie Dive Characters 3-Pack at $15.10 to premium offerings such as the Spring Float Premium Recliner Pool Lounger at $39.99, indicating strong portfolio diversification across price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 108% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SwimWays on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SwimWays.
BY REVIEW COUNT
Across 967K ratings on 2 channels, SwimWays averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 967K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.10
Price
$462K
Revenue
$27.81
Price
$367K
Revenue
$39.99
Price
$313K
Revenue
$31.99
Price
$223K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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