GRIPS CUSTOMERS & RESEARCH PARTNERS
Woodland Tools, a private company co-owned by Keegan Nesvacil and Mike Kollman, generated in-store revenue dominated by Lowe's at 54.5% share during the first eight months of 2026, according to data from Grips Intelligence. The brand's average product price stood at $23.65, with pricing power evident across channels ranging from budget options under $17 to premium offerings exceeding $89. Despite year-to-date revenue declining 14.1%, recent momentum showed recovery with 8.8% month-over-month growth in the latest tracked period, while average prices climbed 11.0% overall, suggesting successful premiumization efforts. Menards.com contributed a significant 33.7% of revenue, establishing dual-channel concentration risk alongside Lowe's dominance, while Home Depot and Ace Hardware represented smaller but strategic retail touchpoints.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Woodland Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodland Tools.
BY REVENUE
Woodland Tools sells 14% online and 86% offline. Online runs through 2 channels; offline through 3.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 5.3K ratings on 4 channels, Woodland Tools averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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