GRIPS CUSTOMERS & RESEARCH PARTNERS
SurfaceMaxx demonstrates significant in-store concentration with 84.7% of revenue share through Lowe's during the first half of 2026, according to data from Grips Intelligence. The average product price stood at $35.26, with pricing declining 1.9% across the overall period tracked. Recent momentum has slowed, as revenue dropped 2.6% since the start of the year through June 30, 2026. Despite the broader retail presence at Ace Hardware, the brand's core strength remains its offline retail footprint, with premium-tier products like the $140.26 PRO rotating surface cleaner anchoring Lowe's assortment (January-June 2026, two channels tracked by Grips Intelligence).
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SurfaceMaxx on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SurfaceMaxx.
BY REVENUE
SurfaceMaxx sells 10% online and 90% offline. Online runs through 1 channel; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 50K ratings on 2 channels, SurfaceMaxx averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$157K
Revenue
$74.99
Price
$141K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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